From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Design Education, Members Only Content, Regional Histories, Typography & Type Design
The August 1964 issue highlights the Typography class at the Pratt Institute in New York, a relatively new course at the time. Pratt, one of the most renowned art schools in the United States, had departments for graphic design, painting, art education, industrial design, and applied graphics in the 1960s. The typography course combined theoretical lectures with practical workshops, aimed at students beginning their journey into the discipline.
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Design Archive Feature, Designer Profiles, Illustration, Members Only Content
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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