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Graphic Design History from Design Reviewed
Karel MartensWim Crouwel

Wim Crouwel – Mode en module, Uitgeverij 010, 1997

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Details

  • Format Book
  • Designer/s Wim Crouwel, Karel Martens (Book Design)
  • Year 1997
  • Client/Publisher Uitgeverij 010, Rotterdam
  • Size 175mm x 230mm
Wim Crouwel, Karel Martens (Book Design)
Karel Martens is one of the most influential Dutch graphic designers. He is a co-founder of the Werkplaats Typografie and works across designing and teaching. His work includes designing books, magazines, coins, postage stamps and telephone cards. 'His work is both personal and experimental. At the same time, it is publicly answerable.' Explore the Design Reviewed archive to discover artefacts connected to Karel Martens' distinctive approach to print and typography. The Dutch Modernism collection captures the tradition he has worked within and extended throughout his career, while the Netherlands archive reflects the broader design culture he remains central to. Browse the 1970s and 1980s decade pages to find work from earlier in his career, or explore the OASE journal series to discover the architectural publication he designed for over many years.
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986. Explore the Design Reviewed archive to discover artefacts connected to Wim Crouwel. The Dutch Modernism movement, the Netherlands and the 1960s and 1970s decade pages.

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Wim Crouwel - Mode en module, Uitgeverij 010, 1997
Wim Crouwel – Mode en module, Uitgeverij 010, 1997
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