Yamato – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989

Information

Part of a 23 Book Set including books on:
① Mazda
② Daiei
③ Sekisui Heim
④ Koiwai Dairy Products
⑤ Asics
⑥ Matsuya
⑦ Mitsui’s Rehouse
⑧ Kenwood
⑨ Bridgestone
⑩ Kirin Beer
⑪ Tokio Marine
⑫ NTT
⑬ INAX
⑭ Toray
⑮ Yamato
⑯ Setagaya Shinkin Bank
⑰ Zojirushi
⑱ Sumitomo Bank
⑲ Nippon Life Insurance
⑳ Symbolic design message
㉑ Design system control
㉒ Key item kaleidoscope
㉓ PAOS design for PAOS

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Linked Information

Yamato – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989
Yamato – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989
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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.