


Hans Schleger was a key figure in the history of graphic design. He pioneered the concept of corporate identity, and his work has been hugely influential for subsequent generations of designers. Born in Germany into a Jewish family at the end of the nineteenth century, Hans Schleger began his career in Berlin working for a film company called Hagenbeck, for whom he designed publicity material and some of the film sets. In 1924 he went to New York and was one of a handful of European emigre artists and designers who brought the ‘Modernist’ approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as Art Director, emigrating to England after Hitler came to power. He worked in London until his death in 1976. This is the first comprehensive survey of Hans Schleger’s work, and includes drawing, painting and photography as well as the graphic-design work for which he was best known: posters, symbols, advertising and corporate design and packaging. Pat Schleger was married to Hans Schleger and is herself a graphic designer. She worked with Hans for twenty-five years, and has compiled and designed this selection of his work, which includes personal recollections of the man and his working practice, as well as contemporary articles and letters.



From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Members Only Content, Regional Histories, Typography & Type Design
60 examples of Czech typography from Typografia Vol. 20 (1909). Czech commercial printing at the crossroads of Art Nouveau and early modernism, with work by Methoděj Kaláb, Otokar Císař, Karel Dyrink and many more.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives
A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
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