Taxilan Adverisment designed by Atelier Theo Häussler

Atelier Theo Häussler – Designing for the Pharmaceutical Industry by Carl Heussner, 1963

Theo Häussler’s commercial art is distinguished by its clear and disciplined form and its distinct advertising message.

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An original article from Gebrauchsgraphik, 07, 1963

Theo Häussler, born in Karlsruhe in 1926 and initially more interested in painting and stage-design, has become a commercial artist through his occupation with graphic and typographic problems. In 1942 he began his studies at the Strasbourg School of Arts in Crafts, after the war he studied painting under a former student of Trübner’s and finally rounded off his training with a thorough study of commercial art under professors Leible, Schnarrenberger and Gaensslen at the Fine Arts Academy in Karlsruhe. Afterwards, he gained practical experience working as a graphic designer and studio director for some advertising agencies and the pharmaceutical industry.

 

Adverisments designed by Atelier Theo Häussler
Advertisements designed by Atelier Theo Häussler

 

Advertisements designed by Atelier Theo Häussler
Advertisements designed by Atelier Theo Häussler

 

In 1959 he established himself as a freelance graphic artist in Karlsruhe. He has a modern studio and – since 1957 – a steady collaborator in the person of the graphic artist Alfred Salemke. The many designs which have been issued from this studio since then manifest that Theo Häussler has quickly gathered a large circle of faithful clients among which we find as important chemical-pharmaceutical enterprises as Pfizer GmbH, the Promonta GmbH and numerous other industrial enterprises in the machine and building branches. Theo Häussler’s commercial art is distinguished by its clear and disciplined form and its distinct advertising message. We should like to add that he has also done some very successful package and exhibition designing.

 

Advertisements designed by Atelier Theo Häussler
Advertisements designed by Atelier Theo Häussler

 

Exhibition designed by Atelier Theo Häussler
Exhibition designed by Atelier Theo Häussler

 

Exhibition designed by Atelier Theo Häussler
Exhibition designed by Atelier Theo Häussler
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