Country: Australia

Australian graphic design history, explored through collected artefacts and articles highlighting designers, studios, and influences from Australia.

Australian graphic design developed at a significant geographic distance from the European and American centres that dominated the modernist period, absorbing international influences while responding to distinctly Australian conditions. The postwar period saw Australian design professionalism develop rapidly in Sydney and Melbourne studios, and the archive documents this tradition through designer profiles and printed matter.

Graphic Design from Country: Australia

Articles Related to Australia

Membership from £2.49/month unlocks articles researched and inspired by the artefacts in the collection.

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Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives

Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Key Designers Associated with Country: Australia

Explore designers connected to Australian graphic design. See also British graphic design history and 1960s graphic design history.

Artefacts Associated with Australia

Poster Art in Australia, National Gallery of Australia, 1993

From the graphic design archive:

Poster Art in Australia, National Gallery of Australia, 1993

  • Format: Book
  • Year: 1993

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An article on Valentin Zietara , originally in German, published in Gebrauchsgraphik, 10, 1930, written by H K Frenzel translated by E. T. Scheffauer

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A 1903-1904 article on Die Steglitzer Werkstatt, originally in German, published in Deutsche Kunst und Dekoration, Vol. XIII, October 1903–March 1904.