Design Movement: German Modernism

c. 1950–1985

German Modernism refers to graphic design that emerged in West Germany in the postwar decades, distinct from the Swiss-led International Style yet shaped by many of the same principles.

Cultural institutions, film posters, publishing, and corporate identity programmes became the primary areas for this work. Düsseldorf, Frankfurt, and Stuttgart produced particularly strong design communities.

Explore designers central to this movement including Karl Oskar Blase, Otl Aicher, Anton Stankowski, and Günther Kieser. See also International Typographic Style (Swiss Style), 1960s Graphic Design, and Germany.

Articles Related to German Modernism

Posters from the 1963/64 Best German Posters Awards (Die besten Plakate des Jahres)

Design Archive Feature, Members Only Content, Poster Design, Regional Histories

Posters from the 1963/64 Best German Posters Awards (Die besten Plakate des Jahres)

Gebrauchsgraphik 08, 1964 features a selection of the German Posters entered into the 1963/64 awards. 22 posters were awarded by the Association of German Commercial Artists and the awards showcased some of the best poster designs of the year, that still remain effective and stylish today.

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The Illustrated Collaborations of Klaus Winter and Helmut Bischoff

Design Archive Feature, Illustration, Members Only Content, Studios & Collectives

The Illustrated Collaborations of Klaus Winter and Helmut Bischoff

Winter + Bischoff’s work blends fine art and graphic design and is a fine example of commercial design featuring a heavy use of stylistic illustration. In fact a lot of German graphic design in the 1960s has this strong relationship of commercial and professional typographic layout with the roughness and organicness of art.

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Illustrated Journeys: The Designs of Hans Schmandt

Design Archive Feature, Illustration, Members Only Content, Regional Histories

Illustrated Journeys: The Designs of Hans Schmandt

Illustrated tourist brochures designed by Hans Schmandt. Despite his contributions to publicity design, there is not much information about Hans Schmandt. His clients included Deutsche Bahn and the Trans Europe Express.

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Illustrating Science. Erwin Poell and naturwissenschaft+technik Magazine

Design Archive Feature, Illustration, Magazines & Publishing, Members Only Content

Illustrating Science. Erwin Poell and naturwissenschaft+technik Magazine

Last year (2024), I came across a selection of his design work for n+m: Naturwissenschaft und Medizin (Natural Science and Medicine) magazine. Erwin Poell's work for n+m magazine, which was published between 1964 and 1971 by C.F. Boehringer & Söhne, is a fantastic example of engaging and accessible data visualisation.

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Posters from the 1956 Best German Posters Awards (Die besten Plakate des Jahres)

Design Archive Feature, Members Only Content, Poster Design, Regional Histories

Posters from the 1956 Best German Posters Awards (Die besten Plakate des Jahres)

Gebrauchsgraphik 06, 1956 features a selection of the German Posters entered into the 1956 awards. It is unknown how many entries were submitted to the 1956 awards but a total of 21 posters were awarded.

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Hans Geipel’s Brochure Designs for Süddeutsche Rundfunk (SDR)

Advertising Design, Design Archive Feature, Members Only Content

Hans Geipel’s Brochure Designs for Süddeutsche Rundfunk (SDR)

A collection of letterpresses German brochures from 1959/1960 designed by Hans Geipel for Süddeutsche Rundfunk (SDR), the South German Radio Network based in Stuttgart.

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Key Designers Associated with Design Movement: German Modernism

Designers like Karl Oskar Blase, Hans Hillmann, Otl Aicher, and Anton Stankowski developed a visual language that absorbed the grid and systems thinking of the Bauhaus tradition while allowing for more expressive, individual approaches to typography and image.

Design artefacts related with Design Movement: German Modernism

Graphik – Werbung + Formgebung, 01, 1959

From the graphic design archive:

Graphik – Werbung + Formgebung, 01, 1959

  • Format: Magazine
  • Designer/s: Toni Zepf
  • Year: 1959
Roland Calendar 1960, Roland Offprint, Offenbach, 1959

From the graphic design archive:

Roland Calendar 1960, Roland Offprint, Offenbach, 1959

  • Format: Loose Sheets
  • Designer/s: Winter Klaus + Helmut Bischoff
  • Year: 1959
Novum Gebrauchsgraphik, 08, 1982

From the graphic design archive:

Novum Gebrauchsgraphik, 08, 1982

  • Format: Magazine
  • Designer/s: Dieter Urban
  • Year: 1982
Novum Gebrauchsgraphik, 06, 1982

From the graphic design archive:

Novum Gebrauchsgraphik, 06, 1982

  • Format: Magazine
  • Designer/s: Michael Vanderbyl
  • Year: 1982
Gebrauchsgraphik, 02, 1934

From the graphic design archive:

Gebrauchsgraphik, 02, 1934

  • Format: Magazine
  • Designer/s: Eduard Sauer
  • Year: 1934
Gebrauchsgraphik, 06, 1943/44

From the graphic design archive:

Gebrauchsgraphik, 06, 1943/44

  • Format: Magazine
  • Designer/s: Walter Riemer
  • Year: 1943
Gebrauchsgraphik, 01, 1954

From the graphic design archive:

Gebrauchsgraphik, 01, 1954

  • Format: Magazine
  • Designer/s: Toni Zepf
  • Year: 1954
Gebrauchsgraphik, 01, 1950

From the graphic design archive:

Gebrauchsgraphik, 01, 1950

  • Format: Magazine
  • Designer/s: Toni Zepf
  • Year: 1950

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70 Japanese Lottery Tickets from 1956 – 1985

Illustration, Ephemera, Members Only Content

70 Japanese Lottery Tickets from 1956 – 1985

A mixed set of tickets from various Japanese lotteries dating from 1956 to 1985, including the Tokyo Metropolitan, West Japan and National Local Autonomy lotteries.

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Neville Brody and the Face magazine

Magazines & Publishing, Members Only Content, Typography & Type Design

Neville Brody and the Face magazine

The Face shocked the world of magazines, and the design industry, with its revolutionary design by Neville Brody.

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Walter Frank Bomar, scanned from The Inland Printer, Vol 104, No. 03, 1939

Members Only Content, Designer Profiles

Walter Frank Bomar, scanned from The Inland Printer, Vol 104, No. 03, 1939

A 1939 article on American designer, Walter Frank Bomar, published in The Inland Printer, Vol 104, No. 03, 1939.

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Stamps, Dick Bruna and the Making of Miffy

Design Archive Feature, Designer Profiles, Ephemera, Illustration, Members Only Content

Stamps, Dick Bruna and the Making of Miffy

Beyond his books, Dick Bruna's vivid colour and simplified forms found their way onto posters, packaging, murals and stamps, many of which feature in my growing collection.

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Valentin Zietara, by H K Frenzel translated by E. T. Scheffauer

Members Only Content, Design Archive Feature, Designer Profiles

Valentin Zietara, by H K Frenzel translated by E. T. Scheffauer

An article on Valentin Zietara , originally in German, published in Gebrauchsgraphik, 10, 1930, written by H K Frenzel translated by E. T. Scheffauer

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The Steglitz Workshop by Dr. J. Loubier

Members Only Content, Designer Profiles, Studios & Collectives

The Steglitz Workshop by Dr. J. Loubier

A 1903-1904 article on Die Steglitzer Werkstatt, originally in German, published in Deutsche Kunst und Dekoration, Vol. XIII, October 1903–March 1904.

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