c. 1920 – c. 1930
A modernist typographic movement advocating functional design, asymmetric layouts, sans-serif type, and the dynamic use of white space.
The New Typography was a modernist typographic movement that rejected the symmetrical, ornamental conventions of nineteenth-century printing in favour of functional design, asymmetric layouts, sans-serif typefaces, and the dynamic use of white space and contrast.
The movement swept through German, Dutch, and Czech design practice in the late 1920s and 1930s. Piet Zwart and Paul Schuitema applied its principles to commercial typography and photography in the Netherlands, while Herbert Bayer had already developed a related visual language at the Bauhaus.
The archive documents the New Typography through scanned magazines, designer profiles, and printed matter from the movement’s peak years. See also Bauhaus, Constructivism, and 1920s graphic design history.
Design Archive Feature, Members Only Content, Typography & Type Design
A 1928 article on typographic carnival posters, originally in German, published in Typographische Mitteilungen, Vol 25, No 02, February 1928
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Design Archive Feature, Designer Profiles, Magazines & Publishing, Members Only Content, Regional Histories
Throughout the 1920s and 1930s, Paul Schuitema emerged as one of the Dutch pioneers of new typography. This article features a selection of the cover designs and a few inner spreads from my collected issues of De 8 en Opbouw.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
1930s periodical 'Monografieën over filmkunst' designed by dutch designer Piet Zwart remains a pinnacle of Dutch avant-garde design.
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Design Archive Feature, Movements, Poster Design, Typography & Type Design
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.
Read ArticleExplore designers central to this movement including Jan Tschichold, Herbert Bayer, Piet Zwart, Paul Schuitema, and El Lissitzky. See also Bauhaus, Constructivism, and 1920s graphic design history.
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Design Archive Feature, Designer Profiles, Ephemera, Members Only Content
Beyond his books, Dick Bruna's vivid colour and simplified forms found their way onto posters, packaging, murals and stamps, many of which feature in my growing collection.
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Members Only Content, Design Archive Feature, Designer Profiles
An article on Valentin Zietara , originally in German, published in Gebrauchsgraphik, 10, 1930, written by H K Frenzel translated by E. T. Scheffauer
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Members Only Content, Designer Profiles, Studios & Collectives
A 1903-1904 article on Die Steglitzer Werkstatt, originally in German, published in Deutsche Kunst und Dekoration, Vol. XIII, October 1903–March 1904.
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Regional Histories, Ephemera, Illustration, Members Only Content
A collected visual record of the Kanto, Chubu and Tohoku Lottery tickets.
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Designer Profiles, Members Only Content, Movements
April Greiman is known for her experimental approach to graphic design, her role in the development of Californian New Wave and being one of the first designers to fully embrace the computer in her work.
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Illustration, Ephemera, Members Only Content, Regional Histories
A collected visual record of the first eight years of Japan’s Rural Medical Care Promotion Lottery.
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