Design Movement: Psychedelia

Mid 1960s – mid 1970s

A movement shaped by counterculture and music, featuring vibrant colour, distorted typography, and surreal imagery.

Psychedelia in graphic design was shaped by the counterculture and music scene of the mid-1960s, featuring vibrant colour, distorted typography, and surreal imagery. Designers Wes Wilson and Victor Moscoso created rock concert posters that became defining documents of the era. In Japan, Tadanori Yokoo developed a parallel psychedelic visual language that drew on Japanese woodblock print tradition, Bollywood film posters, and Western pop art simultaneously. In Britain, the same energy fed into the underground press.

The archive documents psychedelic graphic design through magazines, record sleeves, and the printed matter of the counterculture. See also Punk and 1960s graphic design history.

Articles Related to Psychedelia

“Kissho, Shofuku, Hanjo” Tadanori Yokoo’s Silkscreen Poster Exhibition in 1997

Design Archive Feature, Designer Profiles, Members Only Content, Poster Design, Regional Histories

“Kissho, Shofuku, Hanjo” Tadanori Yokoo’s Silkscreen Poster Exhibition in 1997

In 1997 Tadanori Yokoo showcased 31 new silkscreens at the Ginza Graphic Gallery in Tokyo. Many of these works were previously unseen, and I was fortunate enough to discover a feature in a back issue of Idea magazine that showcased the full collection of silkscreen posters. 

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1960s Counter-Culture Publications: Voices of Change, Rebellion, and Liberation

Design & Politics, Design Archive Feature, Members Only Content, Movements, Regional Histories

1960s Counter-Culture Publications: Voices of Change, Rebellion, and Liberation

The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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Key Designers Associated with Design Movement: Psychedelia

Explore designers central to this movement including Victor Moscoso, Barney Bubbles, and Tadanori Yokoo. See also American graphic design history, Punk, and 1960s graphic design history.

Design artefacts related with Design Movement: Psychedelia

International Times, No 98, November 1971

From the graphic design archive:

International Times, No 98, November 1971

  • Format: Magazine
  • Year: 1971
International Times, No 43, November 1968

From the graphic design archive:

International Times, No 43, November 1968

  • Format: Magazine
  • Designer/s: Graham Keen
  • Year: 1968
Art Direction, Magazine of Visual Communication, Vol XXIX, No 04, July 1977

From the graphic design archive:

Art Direction, Magazine of Visual Communication, Vol XXIX, No 04, July 1977

  • Format: Magazine
  • Designer/s: Diana Bryan
  • Year: 1977
Art Direction, Magazine of Visual Communication, Vol XXVI, No 02, May 1974

From the graphic design archive:

Art Direction, Magazine of Visual Communication, Vol XXVI, No 02, May 1974

  • Format: Magazine
  • Designer/s: Victor Moscoso
  • Year: 1974
The Art of Peter Max, Abrams, 2002

From the graphic design archive:

The Art of Peter Max, Abrams, 2002

  • Format: Book
  • Designer/s: Peter Max
  • Year: 2002
OZ Magazine, No 30, October 1970

From the graphic design archive:

OZ Magazine, No 30, October 1970

  • Format: Magazine
  • Year: 1970
Moscoso Cosmos: The Visual Universe of Victor Moscoso, Fundación Luis Seonane, 2021

From the graphic design archive:

Moscoso Cosmos: The Visual Universe of Victor Moscoso, Fundación Luis Seonane, 2021

  • Format: Book
  • Designer/s: Victor Moscoso
  • Year: 2021
The Complete Tadanori Yokoo, Barron’s, New York, 1977

From the graphic design archive:

The Complete Tadanori Yokoo, Barron’s, New York, 1977

  • Format: Book
  • Designer/s: Tadanori Yokoo
  • Year: 1977
Idea 258, 1996-09

From the graphic design archive:

Idea 258, 1996-09

  • Format: Magazine
  • Designer/s: Shinro Ohtake
  • Year: 1996

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Stamps, Dick Bruna and the Making of Miffy

Beyond his books, Dick Bruna's vivid colour and simplified forms found their way onto posters, packaging, murals and stamps, many of which feature in my growing collection.

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Valentin Zietara, by H K Frenzel translated by E. T. Scheffauer

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Valentin Zietara, by H K Frenzel translated by E. T. Scheffauer

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130 Kantō, Chūbu and Tōhoku Lottery Tickets, 1966 – 1971

Regional Histories, Ephemera, Illustration, Members Only Content

130 Kantō, Chūbu and Tōhoku Lottery Tickets, 1966 – 1971

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April Greiman and her Hybrid Imagery

Designer Profiles, Members Only Content, Movements

April Greiman and her Hybrid Imagery

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84 Tickets from the Rural Medical Care Promotion Lottery, Japan, 1974–82

Illustration, Ephemera, Members Only Content, Regional Histories

84 Tickets from the Rural Medical Care Promotion Lottery, Japan, 1974–82

A collected visual record of the first eight years of Japan’s Rural Medical Care Promotion Lottery.

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