Designer: 8VO

Articles Featuring the Work of 8VO

Artefacts Featuring the Work of 8VO

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From the design archive:
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A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.

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Yoshio Hayakawa is one of Japan’s most influential post-war poster designers. His work represents a fusion of traditional Japanese art and European modernism often using soft, poetic brushstrokes and refined colour palettes and capturing the elegance of Japanese aesthetics while integrating the clean lines and bold visual language of Western design.

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The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.