Designer: Fred Troller

Fred Troller - Swiss-American designer

Fred Troller graduated from the Kunstgewerbeschule in Zürichin 1950 and set up his own design studio until 1960. After that he spent six years working as the art director of Geigy Chemical Corporation in the USA and then headed a design studio in New York.

Explore related designers including Paul Rand and Ivan Chermayeff. See also Rise of Corporate Identity and 1960s graphic design history.

Articles Featuring the Work of Fred Troller

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Unit Editions launches Fred Troller Design on Volume – the first comprehensive survey of the work of a pioneering designer who brought Swiss modernism to America in the 1960s, via influential projects for clients including IBM, American Airlines and Geigy.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Artefacts Featuring the Work of Fred Troller

Fred Troller Design, Volume, 2024

From the graphic design archive:

Fred Troller Design, Volume, 2024

  • Format: Book
  • Designer/s: Fred Troller
  • Year: 2024

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