Hiroshi Ohchi Archives - Design Reviewed

Designer: Hiroshi Ohchi

Hiroshi Ohchi was a renowned Japanese author and designer with a diverse body of work including poster designs, packaging design, advertising, and cover designs. He became the first art director of IDEA magazine, Japan’s leading design magazine. The magazine was first published in 1953 and authored several books on design, contributing his insights to the field.

Ohchi’s work has been recognized and celebrated in major design exhibitions, including several at New York’s Museum of Modern Art (MoMA).

Articles Featuring the Work of Hiroshi Ohchi

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Hiroshi Ohchi. Japanese Graphic Designer | 1908 – 1974

Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.

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Japanese Modernism

Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan's advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.

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Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

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Artefacts Featuring the Work of Hiroshi Ohchi

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Idea 021, 1957

Format: Magazine
Designer/s: Hiroshi Ohchi
Year: 1957

Designer: Hiroshi Ohchi

Articles Featuring the Work of Hiroshi Ohchi

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Artefacts Featuring the Work of Hiroshi Ohchi

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