PAOS (Progressive Artists Open System) are a Japanese design studio. Motoo Nakanishi founded them and they became recognised as on of Japan’s leading agencies specialising in corporate identity (CI) design and consulting. Their work was philosophy-driven and centred around flexible identity systems and solutions. The studio’s most recognised design projects include the Visual Identity Systems of Asics, Mazda, Kenwood, Bridgestone and Kirin Beer.
Explore related designers working in Japanese corporate identity. See also Rise of Corporate Identity and Japanese graphic design history.
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![PAOS design for PAOS – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/PAOS-design-for-PAOS-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "PAOS design for PAOS - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 1")
From the graphic design archive:
![Key item kaleidoscope – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Key-item-kaleidoscope-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Key item kaleidoscope - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 2")
From the graphic design archive:
![Design system control – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Design-system-control-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1-1-1024x1024.jpg "Design system control - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 3")
From the graphic design archive:
![Symbolic design message – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Symbolic-design-message-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Symbolic design message – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 4")
From the graphic design archive:
![Nippon Life Insurance – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Nippon-Life-Insurance-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Nippon Life Insurance – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 5")
From the graphic design archive:
![Sumitomo Bank – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Sumitomo-Bank-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Sumitomo Bank – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 6")
From the graphic design archive:
![Zojirushi – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Zojirushi-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Zojirushi – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 7")
From the graphic design archive:
![Setagaya Shinkin Bank – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Setagaya-Shinkin-Bank-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Setagaya Shinkin Bank – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 8")
From the graphic design archive:
![Yamato – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Yamato-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Yamato – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 9")
From the graphic design archive:
![Toray – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Toray-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Toray – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 10")
From the graphic design archive:
![INAX – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/INAX-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "INAX – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 11")
From the graphic design archive:
![NTT – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/NTT-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "NTT – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 12")
From the graphic design archive:
Members Only Content, Designer Profiles
A 1939 article on American designer, Walter Frank Bomar, published in The Inland Printer, Vol 104, No. 03, 1939.
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Design Archive Feature, Designer Profiles, Ephemera, Illustration, Members Only Content
Beyond his books, Dick Bruna's vivid colour and simplified forms found their way onto posters, packaging, murals and stamps, many of which feature in my growing collection.
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Members Only Content, Design Archive Feature, Designer Profiles
An article on Valentin Zietara , originally in German, published in Gebrauchsgraphik, 10, 1930, written by H K Frenzel translated by E. T. Scheffauer
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