Designer: Paula Scher

Articles Featuring the Work of Paula Scher

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A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.

Artefacts Featuring the Work of Paula Scher

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From the design archive:

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Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography.  Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.

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Ryuichi Yamashiro (山城隆)  was a Japanese graphic designer and artist, born in Osaka in 1920. He belonged to the same generation of pioneering Japanese designers as Kohei Sugiura, Kiyoshi Awazu, Yoshio Hayakawa, Yūsaku Kamekura, Kazumasa Nagai, and Ikko Tanaka.  

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Kiyoshi Awazu (粟津) was a renowned Japanese graphic designer, known for his contributions across various creative fields including poster design, architecture, set design, filmmaking, and illustration. His unique style was commissioned by theatre groups, design and architecture magazines and various organisations for the covers of book covers and posters.