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Drukkersweekblad en Autolijn Kerstnummer 1952, 1952 Jan Bons

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Drukkersweekblad en Autolijn: Compiling Dutch Design History

Each year, leading Dutch artists were commissioned to design the covers and inner pages of Drukkersweekblad en Autolijn. Including designers included Dick Elffers, Willem Sandberg, Jan van Toorn, Wim Crouwel, and Jurriaan Schrofer. The journal documented important design trends and developments in The Netherlands.

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Dick Elffers - Dutch Designer and Illustrator

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Banco do Estado de São Paulo Logo designed by Aloísio Magalhães, 1969
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The Logos and Symbols of Brazilian Designer, Aloísio Magalhães

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Karl Otto Goetz - Sprengel Advertisements. Scanned from Gebrauchsgraphik 06, 1954
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Sprengel, a Comparison of Advertisements from the 1950s

When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

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Unimark International and the visual identity of South-African manufacturer, DEFY.
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Unimark International and the visual identity of South-African manufacturer, DEFY.

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

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Kast + Ehinger (K+E) Advertisement. Back page of a 1960s issue of Gebrauchsgraphik. Designer Unstated
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The 1950s and 1960s Advertisements of Kast + Ehinger (K+E)

As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.