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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
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Why Graphic Culture Matters is a compilation of 46 thought-provoking essays by renowned design critic Rick Poynor, delving into the realms of art, design, and visual communication.
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Book Reviews & Press Releases, Corporate Identity & Branding
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.
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The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
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To Have and To Hold, contains hundreds of bag designs collected during over half a century. The book is a must-buy for anyone interested in ephemera, the history of design or British high street history.
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