Format: Brand Guidelines

Collected brand guidelines from the Design Reviewed graphic design archive.

Brand guidelines documents represent the systematisation of visual identity, the printed guide of how a corporate or institutional identity should be applied across all communications. As objects they document the rise of systematic design thinking in the postwar period, and the archive holds guidelines from corporations and institutions.

Articles Related to Brand Guidelines

Key Designers Associated with Format: Brand Guidelines

Explore brand guidelines and identity systems in the archive. See also Rise of Corporate Identity and Otl Aicher.

Design artefacts related with Format: Brand Guidelines

Land Registry: A Guide to Our New Corporate Identity, 2003

From the graphic design archive:

Land Registry: A Guide to Our New Corporate Identity, 2003

  • Format: Brand Guidelines
  • Designer/s: North
  • Year: 2003
Telewest Identity Programme: Design Guidelines, 2002

From the graphic design archive:

Telewest Identity Programme: Design Guidelines, 2002

  • Format: Brand Guidelines
  • Designer/s: North
  • Year: 2002
Lucky Strike International Graphics Manual, c. 1970s

From the graphic design archive:

Lucky Strike International Graphics Manual, c. 1970s

  • Format: Brand Guidelines
  • Year: c. 1970s
Olivetti Corporate Identity Design, Die Neue Sammlung München, 1986

From the graphic design archive:

Olivetti Corporate Identity Design, Die Neue Sammlung München, 1986

  • Format: Book / Brand Guidelines
  • Year: 1986
Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972, Verlag Niggli, 2019

From the graphic design archive:

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972, Verlag Niggli, 2019

  • Format: Book / Brand Guidelines
  • Designer/s: Otl Aicher
  • Year: 2019
IBM graphic design guide from 1969 to 1987, Editions Empire, Paris, 2018

From the graphic design archive:

IBM graphic design guide from 1969 to 1987, Editions Empire, Paris, 2018

  • Format: Book / Brand Guidelines
  • Year: 2018
Manuals 2: Design & Identity Guidelines, Unit Editions, 2019

From the graphic design archive:

Manuals 2: Design & Identity Guidelines, Unit Editions, 2019

  • Format: Book / Brand Guidelines
  • Year: 2019
Manuals 1: Design & Identity Guidelines, Unit Editions, 2014

From the graphic design archive:

Manuals 1: Design & Identity Guidelines, Unit Editions, 2014

  • Format: Book / Brand Guidelines
  • Year: 2014
NASA Graphics Standards Manual, Standards Manual, 2015

From the graphic design archive:

NASA Graphics Standards Manual, Standards Manual, 2015

  • Format: Book / Brand Guidelines
  • Year: 2015
British Rail: Corporate Identity Manual, Henning Limited, 2016

From the graphic design archive:

British Rail: Corporate Identity Manual, Henning Limited, 2016

  • Format: Book / Brand Guidelines
  • Year: 2016
New York City Transit, Authority Graphics Standard Manual, Standards Manual, 2014

From the graphic design archive:

New York City Transit, Authority Graphics Standard Manual, Standards Manual, 2014

  • Format: Book / Brand Guidelines
  • Designer/s: Massimo Vignelli, Bob Noorda
  • Year: 2014
A Preview of the design for the 1984 Olympic Games

From the graphic design archive:

A Preview of the design for the 1984 Olympic Games

  • Format: Brand Guidelines / Poster
  • Designer/s: Deborah Sussman and Paul Prejza
  • Year: 1983

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