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Juan Carlos Distefano, Ruben Fontana and Carlos Soler, Poster, 1969

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Further examples of the collaboration of Juan Carlos Distéfano, Ruben Fontana and Carlos Soler

In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.

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Juan Carlos Distéfano - Graphic Designer - Argentina

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Bicycle Maintenance and Adjustment, Guide, The Royal Society for the Prevention of Accidents (RoSPA), c. mid 1970s
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Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.

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What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Jazz Journal, 8, 1966. Cover design by Cal Swann
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Jazz Journal. Britain’s longest enduring jazz magazine.

Jazz Journal was first published in 1946 by Sinclair Traill, who also had some of his photographs used on the covers. The magazine is now online but remained in print for several decades, as Britain's longest enduring jazz magazine.

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Idea 81, 1967. Cover design by Yusaku Kamekura
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Yūsaku Kamekura. Japanese Graphic Designer | 1915 – 1997

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.