Juan Carlos Distefano, Ruben Fontana and Carlos Soler, Poster, 1969

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Further examples of the collaboration of Juan Carlos Distéfano, Ruben Fontana and Carlos Soler

In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves. 

Many of these designs were born out of a collaboration of staff members, combining skillsets and working with staff photographers such as Humbert Rivas and Roberto Alvarado.

The article in Gebrauchsgraphik 3, 1970 describes their collaboration as ‘Each and every design that is accepted for execution is thoroughly analysed so that not only the artistic and technical aspects but also the purely commercial ones receive proper consideration. The graphic line of the Instituto di Tella in Buenos Aires has always been regarded as exemplary. Enriched by various new accents which are clearly evident in the various designs published here, it has retained its leading position until today.’

Here is a sample of the designs from the article:

Juan Carlos Distéfano and Ruben Fontana, Poster, 1969
Juan Carlos Distéfano and Ruben Fontana, Poster, 1969

 

Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Poster Grid, 1969
Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Poster Grid, 1969

 

Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Poster, 1969
Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Poster, 1969

 

Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Olivetti Poster, 1967
Juan Carlos Distéfano, Ruben Fontana and Carlos Soler, Olivetti Poster, 1967

 

Juan Carlos Distéfano, Poster
Juan Carlos Distéfano, Poster

 

Juan Carlos Distéfano and Ruben Fontana, Concet Program, 1960s
Juan Carlos Distéfano and Ruben Fontana, Concet Program, 1960s

 

Juan Carlos Distéfano and Ruben Fontana, Record Sleeve, 1960s
Juan Carlos Distéfano and Ruben Fontana, Record Sleeve, 1960s

 

Juan Carlos Distéfano, Carlos Sloer and Ruben Fontana, Record Sleeve, 1960s
Juan Carlos Distéfano, Carlos Sloer and Ruben Fontana, Record Sleeve, 1960s

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