Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.
Each magazine contains a visual feast of exemplary design and illustration, complemented with short but informative articles. From advertising theatres to French tapestry and Swiss stamps to Japanese packaging, there’s something in the magazines to inspire anyone interested in the history of graphic design. Even the advertisements throughout the magazine are a treat; Olivetti by Giovanni Pintori, Schwitter AG by Karl Gerstner and Pirelli by Massimo Vignelli can be seen on the back covers and throughout.
100 Classic Graphic Design Journals by Steven Heller & Jason Godfrey states:
“Herdeg encouraged a standard of excellence that helped define the postwar design aesthetic and scene. All designers aspired to be in Graphis, and before the proliferation of annuals, acceptance in the Graphis Annual was the top honour in the field.”
Many of the most talented designers from across Europe and beyond had artwork featured on the covers. Franco Grignani, Tom Eckersley, George Giusti and Hans Hartmann, to name a few, with the occasional cover design by Walter Herdeg himself. Walter Herdeg remained editor until 1986 when he sold the magazine to B. Martin Pedersen. Graphis Inc is now based in New York City and continues to publish annuals and books.
Since collecting the magazine, I have always been excited to tick off another fantastic cover design. The covers themselves have introduced me to some of the greatest illustrators and designers from across the globe. They have made me aware of the work of Joseph Binder, Hans Erni and Umetaro Azechi. Whilst filling my shelves with artwork by designers I had previous knowledge about, such as Franco Grignani, Kurt Wirth and Abram Games.
Here’s a section of eight of my favourite covers from the collection:
Over the next few months, I will scan my remaining covers and update the article with the new content.
You can find the rest of the magazine covers here