Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan’s advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.
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Hiroshi Ohchi was a renowned Japanese author and designer with a diverse body of work including poster designs, packaging design, advertising, and cover designs. He became the first art director of IDEA magazine, Japan's leading design magazine. The magazine was first published in 1953 and authored several books on design, contributing his insights to the field.Ohchi's work has been recognized and celebrated in major design exhibitions, including several at New York's Museum of Modern Art (MoMA).
A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
Erik Nitsche's notable book series, the New Illustrated Library of Science and Invention comprised twelve volumes and they are a fantastic example of how to design a perfect non-fiction book!