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This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.
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Advertising Design, Design Archive Feature, Members Only Content
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
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Design Archive Feature, Designer Profiles, Magazines & Publishing, Members Only Content, Regional Histories
Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.
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Advertising Design, Design Archive Feature
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
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