Ohrbach's Department Store Advertisement design by Paul Rand in the 1940s
Advertising DesignDesign Archive FeatureMembers Only ContentRegional Histories 1940s

Paul Rand and Erik Nitsche: Promoting Ohrbach’s Department Store

These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.

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