Trademarks of the World, Yusaku Kamekura, 1958
Design Archive FeatureCorporate Identity & BrandingMembers Only Content

Paul Rand on Japanese Trademark Design

Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura’s book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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