Publicity for Higher Education in the USA by J. J. De Lucio-Meyer

Publicity for Higher Education in the USA by J. J. De Lucio-Meyer

The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

Share:

Original text and images from Novum Gebrauchsgraphik, 7, 1973, J. J. de Lucio-Meyer – Publicity for Higher Education in the USA – The Design Service Office of the M. I. T.

The communicative function of graphics has never been as evident and indispensable as today in our age of mass media. And so it is not surprising that even the venerable Alma Mater relies more and more on experts of visual communication who replace the undesirable reputation of dusty academic isolation by a new image of progressive research. The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M.I.T. , for short. In this way, the M.I.T. has once more justified its reputation as a pedagogic pioneer enjoying international fame in many fields of learning, in the natural sciences, engineering and architecture as well as in philosophy and sociology. Its publicity program was conceived in the early 50s by John Mattill.

Exhibition poster for bridge-building projects designed by Jacqueline Casey
Exhibition poster for bridge-building projects designed by Jacqueline Casey

Today the Design Service Office of the M.I.T. . is directed by Jacqueline S. Casey; Ralph Coburn and Dietmar R. Winkler, together with some European guest designers, have contributed to what is known as the M. I. T. style. Jacqueline S. Casey has been a graphic designer since 1955 but she also holds a diploma in fashion design and illustration and acquired the Bachelor of Fine Arts degree in 1950. Moreover, she has ample experience in advertising, interior design and publishing. Ralph Coburn studied architecture and painting at the M.I.T., in Boston and in Paris. Among others, he has displayed his work in the Salon des Réalités Nouvelles in Paris, in the M.I.T. Hayden Gallery and in the Alpha Gallery of Boston. Dietmar R. Winkler studied at the Hamburg Alsterdamm Art School and under Max Mahlmann, worked as a designer for the Chemie Grünenthal in Stolberg, was next a «fellow» at the Rhode Island School of Design and then worked as a designer in Boston.

The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute. The argumentation of the designs is always direct and precise. It is supported by an excellent image and commensurate typography. Although they often treat similar motives they preserve their individuality and originality. The pictures treat a great variety of realistic, abstract and surrealistic themes. Their purpose is not only to make a convincing impression on academic circles and to attract students but also to attract the attention of the public to cultural and scientific events. In one word they are intended as professional vehicles of contemporary communication in the field of education. But they are surely more than that: their design, and their visual and textual excellence makes them an educational success.

Poster announcing a series of lectures at the M.I.T. designed by Jacqueline Casey
Poster announcing a series of lectures at the M.I.T. designed by Jacqueline Casey

 

Posters for M.I.T. Events designed by Ralph Coburn
Posters for M.I.T. Events designed by Ralph Coburn

 

Poster for an exhibition of six artists deisgned by Jacqueline Casey
Poster for an exhibition of six artists deisgned by Jacqueline Casey

 

Exhibition poster designed by Jacqueline Casey
Exhibition poster designed by Jacqueline Casey

 

Poster for a jam session designed by Ralph Coburn
Poster for a jam session designed by Ralph Coburn

 

Programme for M.I.T. Events designed by Ralph Coburn
Programme for M.I.T. Events designed by Ralph Coburn

 

Posters for an exhibition of seven painters from Montreal designed by Jacqueline Casey
Posters for an exhibition of seven painters from Montreal designed by Jacqueline Casey

 

Poster for M.I.T. Events designed by Dietmar Winkler
Poster for M.I.T. Events designed by Dietmar Winkler
Original text and images from Novum Gebrauchsgraphik, 7, 1973, J. J. de Lucio-Meyer – Publicity for Higher Education in the USA – The Design Service Office of the M. I. T.

More graphic design articles

Members Content

Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

Members Content

Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

Members Content

This 1,500 word essay focused on the work of Jan Bons. One of the most prominent figures in Dutch design history. For over three-quarters of a century, he crafted a mass of work with many long-time collaborators.

Members Content

The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.

Members Content

Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.
Unit Editions launches Fred Troller Design on Volume – the first comprehensive survey of the work of a pioneering designer who brought Swiss modernism to America in the 1960s, via influential projects for clients including IBM, American Airlines and Geigy.

Members Content

Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.

Members Content

Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign