Karl Otto Goetz - Sprengel Advertisements. Scanned from Gebrauchsgraphik 06, 1954

Members Content

Sprengel, a Comparison of Advertisements from the 1950s

When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

Share:

Members Content

This is a members-only article, gain access and support the archive for £1.99 a month.
Memberships help grow the design collection and share research on the history of graphic design.

You can sign up here.

Already a member?

Sign in below

More graphic design history articles

Members Content

These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.

Members Content

Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.

Members Content

The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.

Members Content

Victorian Graphic Design left a mark on both British and American design history. In Britain, the ornate embellishments served as a symbol of prosperity and cultural values. Meanwhile, America embraced the combination of various design elements to navigate the complexities of a rapidly changing society driven by industrialisation and consumerism.