Karl Otto Goetz - Sprengel Advertisements. Scanned from Gebrauchsgraphik 06, 1954
Advertising DesignDesign Archive FeatureMembers Only Content 1950s

Sprengel, a Comparison of Advertisements from the 1950s

When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

Share:

Members Only Content. What membership unlocks

This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.

Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.

Become a member from £2.49/month

Already a member? Log in below.

More Graphic Design History

Posters and Publicity by Ken Briggs and Ian McLaren

Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives

Posters and Publicity by Ken Briggs and Ian McLaren

Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.

Read Article
Hiroshi Ohchi. Japanese Graphic Designer | 1908 – 1974

Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

Hiroshi Ohchi. Japanese Graphic Designer | 1908 – 1974

Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.

Read Article
Wolfgang Weingart – Pioneer of Swiss New Wave

Design Archive Feature, Designer Profiles, Members Only Content, Movements, Regional Histories

Wolfgang Weingart – Pioneer of Swiss New Wave

Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.

Read Article
Oskar Reiner’s, Automotive Publicity by Carl Heussner, 1962

Advertising Design, Design Archive Feature, Members Only Content

Oskar Reiner’s, Automotive Publicity by Carl Heussner, 1962

Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

Read Article