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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.
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Corporate Identity & Branding, Design Archive Feature
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
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Advertising Design, Design Archive Feature, Members Only Content
When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz
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Design Archive Feature, Illustration, Members Only Content, Regional Histories
Illustrated tourist brochures designed by Alain Cornic. Little is known about Cornic, at least in the magazines and books I have collected, his clients included Shell, Air France and the French Tourist Office.
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Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
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