THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman

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The IBM Poster Program: Visual Memoranda

In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed. The poster designs by Ken White, John Anderson, and Tom Bluhm and photographer Rodger Ewy included in the newly released book by Lund Humphries, “The IBM Poster Program: Visual Memoranda,” represent some of the most creative examples of mid-century corporate graphic design, while offering a unique commentary into corporate employee communications of the period. They also embody the full extent to which Thomas J. Watson Jr.’s mantra, “Good Design is Good Business” permeated every facet of the IBM organisation, and created a lasting influence on curated corporate design in America.

“… a collection created under the spiritual auspices of Paul Rand and Elliot Noyes.”
Steven Heller, PRINT

The IBM Poster Program:
Visual Memoranda
byRobert Finkel & Shea Tillman

111 Color Poster Reproductions
136 Pages
290 × 240 mm
Sappi Magno Matt 170gsm Paper
Softcover, Thread Sewn Bound
ISBN: 9781848224704
Published by Lund Humphries

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THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman
THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman
THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman
THE IBM POSTER PROGRAM VISUAL MEMORANDA Robert Finkel and Shea Tillman

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I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.
Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.