Publimondial 75, 1956. Cover design by Guy Georget

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The Illustrative Covers of French Journal, Publimondial

Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’. Its large format and rich illustrated content provide a valuable critique of post World War II commercial art and Its development throughout two decades. Although the magazine is primarily concentrated in France and central Europe, Japanese designers such as Hiroshi Ohchi have main features.

Steven Heller describes the magazine as a

‘valiant attempt of the French advertising industry to re-establish its pre-eminence after the end of World War II.’

Heller, Steven – 100 Classic Design Journals, 2014 

 

 

Here is a selection of covers from the archive.

Publimondial 24, 1950. Cover design by Walter Allner.
Publimondial 24, 1950. Cover design by Walter Allner.

 

Publimondial 10, 1947. Cover design by Walter Allner
Publimondial 10, 1947. Cover design by Walter Allner

Walter Allner produced numerous covers for Publimondial as well as Idea, Gebrachsgraphik and Graphis magazines.

 

Publimondial 11, 1948. Cover design by Donald Brun
Publimondial 11, 1948. Cover design by Donald Brun

Donald Brun is one of the most acclaimed Swiss artists and was a co-founder of Alliance Graphique Internationale (AGI).

 

Publimondial 75, 1956. Cover design by Guy Georget
Publimondial 75, 1956. Cover design by Guy Georget

Commercial artist Guy Georget and his illustration style won him many commissions from BP and Air France to Bisquit and the French Railways.

 

Publimondial 25, 1950. Cover design by Jean Colin
Publimondial 25, 1950. Cover design by Jean Colin

Jean Colin was known for his highly acclaimed advertising work for clients such as Air France, UAT and Cinzano.

 

Publimondial 29, 1950. Cover design by Enric Crous Vidal.
Publimondial 29, 1950. Cover design by Enric Crous Vidal.

 

Publimondial N° 27. 1950, cover Design by Bernard Baudouin
Publimondial N° 27. 1950, cover Design by Bernard Baudouin

 

Publimondial 68, 1955
Publimondial 68, 1955

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