Unimark International and the visual identity of South-African manufacturer, DEFY.
Corporate Identity & BrandingDesign Archive FeatureMembers Only ContentRegional HistoriesStudios & Collectives 1970s

Unimark International and the visual identity of South-African manufacturer, DEFY.

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

Share:

Members Only Content. What membership unlocks

This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.

Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.

Become a member from £2.49/month

Already a member? Log in below.

More Graphic Design History

Ornament and Identity: German Commercial Graphics from the 1900s

Design Archive Feature, Members Only Content

Ornament and Identity: German Commercial Graphics from the 1900s

German printer's plates from the early 1900s revealing how commercial graphic design shifted from Jugendstil ornament to modern identity design.

Read Article
Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives

Arrows of Advertising – An Australian Shell Poster Campaign designed by Frank Eidlitz

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

Read Article
Hans Geipel’s Brochure Designs for Süddeutsche Rundfunk (SDR)

Advertising Design, Design Archive Feature, Members Only Content

Hans Geipel’s Brochure Designs for Süddeutsche Rundfunk (SDR)

A collection of letterpresses German brochures from 1959/1960 designed by Hans Geipel for Süddeutsche Rundfunk (SDR), the South German Radio Network based in Stuttgart.

Read Article
Erberto Carboni’s Crociere 1937 “Italia” Brochure

Advertising Design, Design Archive Feature, Members Only Content, Regional Histories

Erberto Carboni’s Crociere 1937 “Italia” Brochure

One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.

Read Article