Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

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Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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