Marin Lorenz has had an amazing career, designing for clients such as ESPN and Nike, teaching at some of Europe's leading design schools and publishing books, such as Flexible Visual Sytems, documenting his research and approach to design practice.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.
