Gebrauchsgraphik, 7, 1961

1960’s Graphic Design History

Graphic design from the archive designed and printed in the 1960s
Gebrauchsgraphik, 7, 1961

Design Articles based on this decade

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A collection of letterpresses German brochures from 1959/1960 designed by Hans Geipel for Süddeutsche Rundfunk (SDR), the South German Radio Network based in Stuttgart.
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"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
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The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.

Design Artefacts from this decade

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