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Collected Graphic Design History from Design Reviewed

Idea 029, 1958-6

Information

Content includes:
The Man Who Innovated the Movie Title S. Imatake
TV Commercials in Europe and U.S.A. Frank Mikska
Bruce Head
George Olden
William F. Bunce
A. Mardon
TV Spot, Inc., Halas & Batchelor, Inc., Ray Patin Productions, Animation, Inc.
TV Commercials in Japan Aji-no-moto, Meiji Contemporary Co., Shiseido, Kao Soap, Marumiya, Kanebo, Morishita Jintan, N. H. K., Seikosha, Kirin Brewing Co.
Work of Saul Bass
Works of Savignac for Morinaga Confectionery Co.
Savignac on assignment for Morinaga Y. Mitsui
Expressive form of graphic design K. Tsukada
Television continuity Y. Ishiharu
Television terop C. B. C. Art Dept.
Vocabulary for TV Dentsu
The hang of it Modern Packaging
Editor’s note T. Miyayama

Details

  • Format: Magazine
  • Designer/s: Jacques Nathan-Garamond
  • Year: 1958
  • Client/Publisher: Seibundo Shinkosha Publishing Co

Linked Information

Idea 29, 1958-6. Cover design by Jacques Nathan-Garamond
Idea 29, 1958-6. Cover design by Jacques Nathan-Garamond
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Der Druckspiegel, 08, August 1961
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Der Druckspiegel, 08, August 1961

  • Format: Magazine
  • Year: 1961
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100+3 Swiss Posters: Selected by Siegfried Odermatt, 1998
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100+3 Swiss Posters: Selected by Siegfried Odermatt, 1998

  • Format: Book
  • Designer/s: Siegfried Odermatt
  • Year: 1998
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Nieuw Ensemble, Nieuw Ensemble 20 Jaar, Brochure, 2001. Designed by Jan Bons
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Nieuw Ensemble 20 Jaar, Nieuw Ensemble, Brochure, 2000

  • Format: Brochure
  • Designer/s: Jan Bons
  • Year: 2000
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Lettering in Book Art, Imre and Hedwig Reiner, 1948
From the design archive:

Lettering in Book Art, Imre and Hedwig Reiner, 1948

  • Format: Book
  • Year: 1948
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Members Content

The Swiss designer Adrian Frutiger (1928–2015) created some fantastic typefaces such as Univers, Avenir, and Frutiger, alongside posters, catalogue designs and architectural lettering. He began his career at Deberny & Peignot in Paris as a type designer and set up his own studio in 1960 in Paris focusing on typography and advertising design. Working alongside André Gürtler and Bruno Pfäffli, Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth. When describing the work of Adrian Frutiger, Kurt Weidemann states, “We live in a time of increasing abstraction,” says Frutiger, in a time of visual, intellectual symbols. If a miller wants a company logo, then a windmill or watermill does not provide a sufficient symbol of his profession. Rather, its job is to crush grains between two masses. Finding a pictorial metaphor for this process might be more difficult, but also more expressive, more apt and timeless. Memorable shapes are simple. A mark that can be immediately drawn in the sand by a child is good. The accompanying typography must not compete with the brand; it must be brought into harmony with it, supporting its expressiveness.) - Der Druckspiegel, October, 1961 (Translated from German) Logo for the advertising agency Arma Publicité. The symbol is based on the letters A R and M. The logo has an emphasised flatness that corresponds to the essence of advertising thanks to its black and white contrast. The triangle shape is a symbol of advancement and dynamism. The embossed form is used in cases requiring discretion. Lettering for the title of a scientific journal. The letterforms are made of straight lines and circles in the spirit of the exact measurements and structures in science. Small and capital letters are mixed together as a deliberate move away from tradition. Business brand for the Brancher Frères paint factory. On the one hand, it is based on the letters B and F, and on the other hand, the silhouettes of the paint can, seen from the side and from above (square and circle). The logo is designed more to the colour than to the formal expression. Original colours: grey, green and blue. Lettering for a printing company. The close sequence of circular elements makes one think of printing cylinders and ink rollers. Logo for the Scripta pantograph milling machine. The arrangement of the arms and joints of the machine have resulted in this S-shape. Right angles were avoided to evoke mobility. The contrast of the strong arms to the fine white space indicates the solidity of a precision device. Company lettering and signs for the Hermann scientific bookstore. The basic element that provided the impetus was the construction plan for the new business facility. Monogram for Jacqueline Iribe, designer of modern decorative fabrics. Irish favourite motifs are rectangles and triangles; the symbol attempts to symbolize this style in the letterform. Original colours: cobalt blue for j, broken cobalt blue for i. Two designs for a sign for the Prache bookbindery. The speciality of this house is spiral and ring binding. The first draft is a name made up of wire, interlocking letters in a circle shape. The second draft follows the same principle but is only based on the P. The rectangle (book, sheet of paper) was included. Monogram for the French architect Georges Johannet. Its architecture is strictly based on geometric elements, in very finely coordinated spatial proportions. Ipreig is the official abbreviation for the Institut professionel de recherches et d'études des industries graphiques. With a view to serving professional progress, it seems justified to give the symbol of this institute the character of an experiment that could be renewed from time to time. (Design not executed).
  • Design Archive Feature, Members Only Content

Logos and Lettering by Adrian Frutiger, André Gürtler and Bruno Pfäffli

Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Herbert Bossin - Typographic Compositions with Folio
  • Design Archive Feature, Members Only Content

Herbert Bossin and his Typographic Compositions with Folio

The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.
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Helmut Schmid Typography, Lars Müller Publishers, 2023
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Helmut Schmid Typography – A new monograph published by Lars Müller Publishers

Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner.
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Rob Walker (Signs by Umberto)- Precision, Craft and the Love of Letters

I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
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