Long Span Bridge Advert, The British Aluminium Company, 1950s

Information

One of a series Of advertisements designed by Abram Games for The British Aluminium Company Ltd

Details

Linked Information

Long Span Bridge Advert, The British Aluminium Company, 1950s. Designed by Abram Games
Long Span Bridge Advert, The British Aluminium Company, 1950s. Designed by Abram Games
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."