In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
Joseph Binder established his studio, Wiener Graphik, in Vienna. One of the first clients was the City of Vienna’s Music and Theater Festival, followed by many other posters and logos for clients in Austria and beyond.
The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
