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Showcard for Harris Co., Ltd. Designed by Hiroshi Ohchi Scanned from Idea 11, 1955

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Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley’s iconic “Spearman” ads to Hiroshi Ohchi’s designs for Harris Chewing Gum.

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National-Zeitung SA Basel designed by Gerstner + Kutter, Basel in 1960
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Swiss Posters from the 1960 Best Poster Award (Die besten Plakate des Jahres 1960)

The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
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Wolfgang Weingart - Pioneer of Swiss New Wave
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Wolfgang Weingart – Pioneer of Swiss New Wave

Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.
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Cinderella - Stuttgart, Bundesn Gartenschau, 1961
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Cinderella. A selection of Publicity Stamps and Stickers

I have a real passion for collecting Cinderella stamps and other ephemera and love the artistic and historical value of these items. The scarcity of some Cinderella stamps, especially those associated with significant historical events or rare advertising campaigns, makes them highly sought after in the philatelic world.
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Graphis 124, 1966. Cover design by Toshihiro Katayama.
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The Structured Forms of Toshihiro Katayama

Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.
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