Foire de Paris (Paris International Trade Fair), 1960

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Foire de Paris (Paris International Trade Fair), 1960. Designed by Jean Colin.
Foire de Paris (Paris International Trade Fair), 1960. Designed by Jean Colin.
Foire de Paris (Paris International Trade Fair), 1960. Designed by Jean Colin.
Foire de Paris (Paris International Trade Fair), 1960. Designed by Jean Colin.
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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency

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As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.

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The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.