A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
To Have and To Hold, contains hundreds of bag designs collected during over half a century. The book is a must-buy for anyone interested in ephemera, the history of design or British high street history.
Systematic Surface Design eliminating the hindrance of searching for strategies and starting points, allowing designers to quickly find optimal solutions.
