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Typographical Poster for an Exhibition of Present Day Photography by Walter Dexel

New Paths in Poster Work, 1931 by Jan Tschichold

In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.

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Jan Tschichold

Jan Tschichold was a German typographer, writer, and book designer born in Leipzig in 1902. He believed that design should emulate the dynamism and movement of modern life and held to the idea that design was a force for social change as well as a medium of aesthetic innovation.

Tschichold was influenced by developments in avant-garde circles, in particular the constructivist style from Soviet Russia and the Netherlands. One of his mayor clients was Penguin Books, of whom he redesigned 500 paperback titles.

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