Graphik – Werbung + Formgebung, 9, 1950


Content includes:
Dr. Anne Marie Eschenbach – The dress of the goods
St. M. Zentzytzki – The pack sells the goods
Erich Wohlfahrt – Cosmetic corrections in the brand face
Albert Rose – Thoughts on packaging design
Hanns W. Brose – Advertising style for ice cream MELBA
Prof. Dr. Kurt Bußmann – Trademark protection