Kupka, Stedelijk Museum, Amsterdam, 1968 designed by Wim Crouwel (Total Design)
Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.

Share:

Members Only Content. What membership unlocks

This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.

Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.

Become a member from £2.49/month

Already a member? Log in below.

More Graphic Design History

Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

Advertising Design, Design Archive Feature, Members Only Content

Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

Read Article
Gabriel Amijai Benderski Perez and the Uruguayan Graphic Design Archive

Designer Interview, Regional Histories

Gabriel Amijai Benderski Perez and the Uruguayan Graphic Design Archive

Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.

Read Article
Navigating Public Spaces and the Principles of Good Design

Members Only Content

Navigating Public Spaces and the Principles of Good Design

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  

Read Article
Dick Elffers and his 1972 Holland Festival and Floriade stamp designs

Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

Dick Elffers and his 1972 Holland Festival and Floriade stamp designs

Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.

Read Article