De Tampon, February 1931, School voor de Grafische Vakken, Utrecht

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De Tampon, February 1931, School voor de Grafische Vakken, Utrecht
De Tampon, February 1931, School voor de Grafische Vakken, Utrecht
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I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
The stories of Norwich’s medieval merchants’ marks is being told in a new book and exhibition.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.