Frank René Testemale’s IBM Advertising in France. Scanned from Gebrauchsgraphik, 4, 1964.
Advertising DesignCorporate Identity & BrandingDesign Archive FeatureRegional Histories 1960s

Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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