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Bart van der Leck, Stedelijk Museum Amsterdam, 1959 designed by Willem Sandberg
Bart van der Leck, Stedelijk Museum Amsterdam, 1959 designed by Willem Sandberg
Bart van der Leck, Stedelijk Museum Amsterdam, 1959 designed by Willem Sandberg
Bart van der Leck, Stedelijk Museum Amsterdam, 1959 designed by Willem Sandberg
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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.
An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.