Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
Ikko Tanaka (田中一光, 1930–2002) was a celebrated Japanese graphic designer. His client list included Mazda, Hanae Mori and Issey Miyake, Expo '85 in Tsukuba, World City Expo Tokyo '96, and the Victoria and Albert Museum.
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.
