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Jurg Hamburger designed the cover for this issue of IDEA. This issue is devoted to design for the pharmaceutical industry.
Content includes:
Graphic Section
J. R. Geigy A. G., Basel
E. Merck Pharmaceutical Co.
Sankyo Co., Japan
Takeda Pharmaceutical Co. [Japan]
Shionogi & Co., Japan
Yamanouchi Pharmaceutical Co., Japan
Sumitomo Chemical Industry Co., Japan
Upjohn, Co., U.S.A.
Dompe Pharmaceutical Co.
Jan le Witt
TOKAI-District Designers
Color Section
Karl Gerstner, Enzo Rösli, Max Schmid, Andreas His, Jürg Hamburger
Fischer-Nosbish, Erich Buchegger
Tokai District Designers
Editorial Section
Brief History of Japanese Commercial Arts Vol. 8 by A. Yamana
Experiment on Emphatic Presentation of Brand by E. Kawasaki
Ihei Kimura: Started as a Commercial Photographer by H. Ohta
Steel Skeleton in Modern Mood by S. Imatake
It’s a Contest, Game, Catalog, Ad; All in One by Printer’s Ink

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Idea 24, 1957. Cover design by Jurg Hamburger.
Idea 24, 1957. Cover design by Jurg Hamburger.
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From the design archive:
From the design archive:
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Members Content

A selection of poster designs from Die besten Plakate des Jahres 1958 with a translated foreword by Maria Netter. Featuring the work of Müller-Brockmann, Celestino Piatti, Donald Brun and Armin Hofmann.

Members Content

The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.