"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."
Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.
Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
