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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.
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Design Archive Feature, Magazines & Publishing, Members Only Content
The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.
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Design Archive Feature, Members Only Content
German printer's plates from the early 1900s revealing how commercial graphic design shifted from Jugendstil ornament to modern identity design.
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Design Archive Feature, Corporate Identity & Branding, Members Only Content
Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.
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Advertising Design, Design Archive Feature, Members Only Content
The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
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