The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
