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Unimark International and the visual identity of South-African manufacturer, DEFY.

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Unimark International and the visual identity of South-African manufacturer, DEFY.

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

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